Which Channels Were Most Used for Job Applications Worldwide and in Thailand in 2024?
As we approach the end of 2024, the job market tends to slow down during this time of year. Job seekers may not be as active as in other periods. However, the most popular channels used for job applications globally and in Thailand throughout 2024 are summarized as follows
1.LinkedIn LinkedIn remains the most popular platform, with over 75% of job seekers utilizing it. Its focus on professional networking and easy access to high-level positions or reputable organizations makes it a go-to choice.
2.Job Boards Platforms such as Indeed, Glassdoor, and JobsDB are highly popular, with 67% of job seekers relying on them. Their comprehensive job databases make it easy to find suitable positions, and their search tools allow users to filter jobs based on their preferences.
3.Company Websites Approximately 64% of job seekers prefer applying directly through company websites. This approach demonstrates genuine interest and eliminates middleman steps.
4.Referrals / Networking About 56% of job seekers leverage referrals from friends or acquaintances. This channel is particularly effective since employers value recommendations from trusted individuals, increasing the likelihood of finding roles that match the candidate’s needs.
5.Social Media Platforms like Facebook, Twitter, and TikTok are increasingly used for temporary, freelance, or youth-focused job promotions. These channels are accessible and resonate with younger demographics.
6.Career / Job Fairs Career fairs and job expos continue to play a vital role, especially for fresh graduates. These events provide opportunities to meet employers and experience face-to-face interactions.
7.Recruitment Agencies Many job seekers turn to recruitment agencies to access specialized roles or positions that are not publicly advertised.
In general, the popularity of these channels stems from their convenience, accessibility, and ability to filter roles effectively. However, preferences may vary by country and job type. For instance, executives often prefer LinkedIn, while general positions might lean toward Facebook Jobs.
Cr.Careerhigher
Job Application Channels in Thailand in 2024
The job application channels popular among Thai job seekers in 2024 are not much different from global trends, although some platforms and methods are more tailored to local preferences (**not ranked in order)
1.Job Boards Popular platforms include JobsDB, JobThai, JobTopGun, and JobBKK. These sites are widely used due to their user-friendly interfaces, diverse job listings, and regular updates. Specialized platforms such as GetLinks (for tech-related roles) and WorkVenture (for younger professionals) also cater to niche groups. Many of these sites have developed apps, such as the JobsDB and JobThai apps, enabling users to search and apply for jobs conveniently anytime, anywhere.
2.Social Media Facebook and LinkedIn are highly utilized. Facebook is often used by Thai companies to advertise general roles due to its accessibility. Meanwhile, LinkedIn is preferred for professional-level positions and organizational networking.
3.Referrals / Networking Personal recommendations from friends or colleagues remain significant in Thailand, especially in small businesses or family-run enterprises. This channel builds trust between employers and candidates.
4.Job Fairs Job fairs remain popular, especially for those seeking direct interaction with employers. These events are commonly held at universities and job centers, providing immediate opportunities for discussions about open positions.
5.Recruitment Agencies Recruitment agencies are preferred for specialized or executive roles, helping filter the most qualified candidates in a competitive labor market.
The choice of job application channels depends on the type of job and the target audience. For example, executive-level roles are more likely to rely on LinkedIn or recruitment agencies, while general positions might focus on JobThai or Facebook Marketplace.
Personnel Consultant , we’re Japanese recruitment agency company in Bangkok. Recruitment services has been in the business of recruiting Thai and Japanese talent for 30 years.
Companies looking for talent & staffing , please contact us through this form Click
or Recruitment request this form https://www.personnelconsultant.co.th/en/register/
Tel.02-2608454
Email : jobs@personnelconsultant.co.th
